Brand Identity FMF | Food and Music Festival is a city-scale celebration of LA’s street food and music cultures, where heat, sound, and community shape a shared atmosphere. I developed a visual identity that amplifies this energy through loud typography, saturated color, and layered imagery. The system mirrors the rhythm of the city, echoing the volume of street posters, late night venues, and neighborhood vendors. FMF becomes a platform that brings people together through flavor, movement, and the unmistakable pulse of Los Angeles. Poster SeriesThe poster series pushes FMF’s identity into the streets with stretched type, vivid color, and direct photographic focus. Each poster carries the loud, fast energy of LA’s food and music scenes.
Print-Based WebsiteThe FMF website brings the festival online with a fast, clear structure that highlights chefs, programming, and ticket access. It delivers information quickly while keeping the energy of the event.