Alvin Lin, California-based graphic designer, embraces diversity through brand design, celebrating cultures and identities.


Works


01.     SingleThread              
02.    Performing Identities 
03.    NASA
04.    Basecamp
05.    HeartPin
06.    Vignetta
07.     Los Angeles LGBT Center

About


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SingleThread

Packaging Design | Brand Identity

Recognition:

Dieline Awards 2024, Gold
Young Ones ADC 2024, Merit
Pentawards 2024, Shortlist
Communication Arts 2024, Shortlist


Check the Full Process This project crafts a branding and packaging system for SingleThread's new food line, emphasizing sustainability with plastic-free materials. Deliverables include a brand identity, packaging for five products, and promotional materials, positioning SingleThread as an industry leader in eco-friendly practices.

Mission Statement:

At SingleThread, sustainability is our way of life. Our Farm-to-Pantry Sustainability Initiative is a testament to our commitment, where we take the rich bounty of our farm and extend it beyond our restaurant. We simplify high-quality cooking, effectively extending the essence of our beloved restaurant directly to our customers' homes. Together, we can create unforgettable meals while preserving the beauty of our planet for generations to come.



LogoThe logo for SingleThread's packaged food line combines a sleek logotype and a logomark inspired by the onion flower, a perennial bloom on their farm symbolizing vitality and sustainability. This design embodies the restaurant’s commitment to culinary artisanal practices, reinforcing its identity as a leader in sustainable methods.


Color PaletteEach product in SingleThread's food line features its own accent color drawn from its natural ingredient, celebrating transparency and the restaurant's commitment to quality. This palette symbolizes the authenticity of the ingredients SingleThread offers, enhancing the connection between consumers and the farm-to-table experience.





Product Individual ViewThe packaging features two layers of labeling: the interior showcases illustrations of the ingredients on translucent paper, while the outer layer provides product information. This approach adds a high-end touch, underscoring SingleThread's commitment to artisanal products and enhancing the brand's aesthetic appeal.

Promotional Posters



Promotional Posters



Social Media




ProcessCheck the Full Process