Alvin Lin, California-based graphic designer, embraces diversity through brand design, celebrating cultures and identities.


Works


01.     SingleThread              
02.    Performing Identities 
03.    NASA
04.    Basecamp
05.    HeartPin
06.    Vignetta
07.     Los Angeles LGBT Center

About


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Basecamp

Packaging Design | Brand Identity

Recognition:
Pentawards 2023, Silver
Dieline Awards 2023, Featured
Young Ones ADC 2023, Merit



Check the Full Process Camping is fun because it's an experience. Not only do you engage with nature and wildlife, but you're also leaving behind the stress of city life and enjoying self-reliance. However, preparing for it can be a hassle. From making sure you bring all the right equipment to cooking a meal, it can be overwhelming. This kit focuses on kitchenware and will help campers feel just right at home when camping.

Mission Statement:

Basecamp elevates camping cooking experience, unleashing the hidden wonders that nature has to offer. We believe camping should not be a chore but a moment of self-restoration and reconnection to nature. Our philosophy is We Are All Users, so we provide customers with designs rooted in innovation, efficiency, and durability. 

Basecamp is a revolutionary experience that connects users to nature with comfort and convenience.



LogoThe Basecamp logo merges elements of a tent, basecamp, and location pin, forming a symbol that represents a campsite as a destination. This design captures the essence of camping, highlighting the brand's focus on adventure and exploration.


Color PaletteThe packaging design features a vibrant palette of bright blue and orange, contrasting with traditional earth tones in camping gear. This choice sets Basecamp apart, conveying the brand's fun ethos and ensuring easy visibility in natural settings, enhancing the camper's experience.


Front & Back

Design PhilosophyThe packaging is designed to double as a durable organizer for campers, featuring outer sleeves with product information. Once removed, a simple graphic remains, enhancing its use as a long-lasting camping accessory, offering benefits beyond disposable alternatives.

Basecamp aims to simplify camping, so the packaging is designed for camper convenience. It unfolds and folds easily, allowing campers to hang it up for easy access to cookware.





ProcessCheck the full process here