Alvin Lin, California-based graphic designer, embraces diversity through brand design, celebrating cultures and identities.
Works
01. SingleThread
02. Performing Identities
03. NASA
04. Basecamp
05. HeartPin
06. Vignetta
07. Los Angeles LGBT Center
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NASA
Brand Identity
Check Out the Brand Identity ManualThe project aimed to revitalize NASA's brand identity by modernizing its iconic logo while preserving its essence. The strategy involved retaining core elements of the original logo while incorporating precision and innovation to reflect NASA's pioneering contributions to space exploration. The scope included redesigning the logo, creating stationery, and developing a website, along with establishing clear design guidelines. The rebrand aimed to resonate with a wider audience by presenting a fresh, cohesive, and timeless visual identity for NASA, ensuring its continued relevance in the evolving landscape of space exploration.
LogoThe logotype for NASA is meticulously crafted using a module square grid, conveying precision and engineering. The elimination of cross-strokes in the "S" creates a distinctive white space, symbolizing a portal for space exploration. The letters N-A-S-A are simplified with uniform-width strokes, reflecting unity and technical precision. This intentional design underscores NASA's commitment to engineering excellence.
Poster Series
Brand Identity ManualCheck Out the Brand Identity Manual
Print-based
Booklet
Merchandise
Website
Environmental Applications
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