Alvin Lin, California-based graphic designer, embraces diversity through brand design, celebrating cultures and identities.
Works
01. SingleThread
02. Performing Identities
03. NASA
04. Basecamp
05. HeartPin
06. Vignetta
07. Los Angeles LGBT Center
About
Info
LinkedIn
Email
Los Angeles LGBT Center
Brand Identity
Check Out the Brand Style GuideThe project sought to transformthe Los Angeles LGBT Center’s brand identity by creating a dynamic and inclusive visual system that celebrates diversity and connectivity within the community. Inspired by the full spectrum of color, the design features vibrant colors and gradients representing the limitless identities within the LGBTQ+ spectrum. The scope included a comprehensive redesign of the logo, development of digital and print materials, spatial applications, and a cohesive visual language to unify all touchpoints. The rebrand ensures the Center’s continued resonance as a trusted and forward-thinking resource for the LGBTQ+ community in Los Angeles.
LogoThe LA LGBT Center logo is inspired by the color wheel, employing three core colors to generate a full spectrum of vibrant shades. Comprised of three simple triangular shapes, the logo symbolizes the Center's commitment to diversity, vibrancy, and inclusivity. The negative space within the design forms a triangle, paying homage to the iconic symbol of AIDS activism. This element reflects the community's resilience and reinforces the Center'ss role as a reliable source of support and assistance.
Poster Series
The Center GalaThe Center Gala is an annual celebration honoring LGBTQ+ advocates, allies, and artists. The event features inspiring speeches, captivating performances, and awards presentations, raising awareness and funds to support the LA LGBT Center’s programs, initiatives, and commitment to fostering equality and inclusion.
Spectrum SoireesSpectrum Soirees is a dynamic drag performance event celebrating the diversity and creativity of the LGBTQ+ community. Featuring captivating performances and vibrant artistry, it fosters an inclusive atmosphere, empowering self-expression and connection while raising awareness and support for vital LGBTQ+ causes.
Events Invitations
Stationery
Los Angeles LGBT Center MagazineThe LA LGBT Center’s monthly magazine focuses on community events in the LA area to bring people together and showcase queer art. It provides a platform for celebrating queer culture and raising awareness, fostering connection, engagement, and creativity.
WebsiteThe LA LGBT Center's website serves as a central hub for information, resources, and community engagement. Designed for accessibility and ease of navigation, the site provides comprehensive content about the Center's services, events, and initiatives.
Social MediaThe brand's social media strategy leverages platforms not only to connect with and engage the audience but also to serve as an educational resource. By sharing informative content, the Center aims to broaden public knowledge of LGBTQ+ health, issues, and identity.
Spatial Application