Alvin Lin, California-based graphic designer, embraces diversity through brand design, celebrating cultures and identities.


Works


01.     SingleThread              
02.    Performing Identities 
03.    NASA
04.    Basecamp
05.    HeartPin
06.    Vignetta
07.     Los Angeles LGBT Center

About


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HeartPin

User Experience | User Interface

In the current landscape of online dating, users often face a monotonous cycle of swiping and superficial interactions, leading to fatigue and diminished trust in the platform's ability to foster genuine connections. Despite high engagement rates, the transition from digital messaging to meaningful in-person meetings remains a significant challenge. Existing platforms lack personalization, rely heavily on superficial criteria for matching, and offer little support in creating unique and memorable date experiences. Heartpin addresses these issues by prioritizing authentic connections through personalized date planning and facilitating the swift transition to real-life meetings, thereby enhancing user satisfaction and success rates while carving out a new niche within the dating industry.

Mission Statement:

Our goal is to transform online dating by prioritizing human connections. We're dedicated to crafting exceptional and individualized date ideas that stand out from the ordinary, making your experience truly special. Let us help you find your perfect match through unique and personalized dating adventures.



Problems & SolutionsThree-in-ten Americans have used online dating apps or sites, yet according to Pew Research Center, current or recent users report feeling more frustrated than hopeful, underscoring significant challenges within the online dating landscape.
InterviewInterviews with dating app users revealed recurring frustrations with traditional dating platforms. Many have encountered challenges transitioning from online to offline interactions, including difficulty finding accessible venues for dates and experiencing awkward or disappointing first meetings.Personas

User Testings Information Architecture
Features








Mutual Interest Focus


Heartpin reverses the traditional dating app approach by showcasing preferred date locations first. Users see mutual interests before profiles, enhancing connection potential.








Mutual Location Connections



Discover who else is interested in your chosen location. Send date invitations directly, skipping the initial talking stage, fostering mutual intent for real-life meetings.








Customizable Date Planning



Visit the "Explore" section for personalized date suggestions tailored to your preferences. Customize further to streamline your experience and ensure an enjoyable outing.








Simplified Scheduling



Once matched on a mutual date location, a calendar pops up allowing users to share their availability. This ensures a streamlined setup, confirming the date, time, and place efficiently.








Flexible Itinerary



After matching based on a desired date location, users can further refine their plans via chat, ensuring the itinerary remains flexible and customizable to their preferences.
User Journey





Design System