Alvin Lin, California-based graphic designer, embraces diversity through brand design, celebrating cultures and identities.
Works
01. SingleThread
02. Performing Identities
03. NASA
04. Basecamp
05. HeartPin
06. Vignetta
07. Los Angeles LGBT Center
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SingleThread's new food line features sustainable, plastic-free packaging, emphasizing eco-friendly practices. This initiative promotes a lifestyle that connects farm produce with consumer kitchens, highlighting environmental consciousness.
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Packaging Design | Brand Identity
"Performing Identities" book and exhibition explore how celebrities shape their public personas, using photography to question the masks they wear and the authenticity they express. It reflects on modern self-presentation and blurs the lines between private and public life.
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Editorial | Exhibition Design
Revitalizing NASA's brand involved modernizing its iconic logo while preserving its essence, reflecting precision and innovation in space exploration. The rebrand aimed for a fresh, cohesive identity to resonate with a wider audience.
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Brand Identity
Basecamp revolutionizes camping with innovative, durable kitchenware that simplifies outdoor cooking. Our mission: make reconnecting with nature comfortable, enjoyable, and a moment of self-restoration.
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Packaging | Identity
Heartpin transforms online dating by prioritizing real connections and personalized date planning, quickly moving users from digital chats to memorable, in-person meetings, enhancing satisfaction and success.
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User Experience | User Interface
Vignetta
Vignetta, derived from the French word “vignette,” suggests a decorative, narrative quality. Inspired by the friendly and approachable slab serif qualities of Courier and American Typewriter, it embodies precision and warmth. This typeface makes text inviting and easy to read, enriching the storytelling experience.
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Los Angeles LGBT Center
Revitalizing the Los Angeles LGBT Center's brand involved modernizing its visual identity while preserving its essence, reflecting connectivity and community. The rebrand aimed for a fresh, vibrant look with interlocking geometric patterns and bold colors, creating a welcoming, inclusive space that resonates with a diverse audience.
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Brand Identity