Alvin Lin, California-based graphic designer, embraces diversity through brand design, celebrating cultures and identities.




Works



01.      ZKM
02.     Archiv des Wirrwarrs
03.     SingleThread              
04.     Performing Identities 
05.     NASA
06.     Basecamp
07.      Vignetta
08.     HeartPin
09.     Los Angeles LGBT Center


About



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ZKM



ZKM | Center for Art and Media bridges art, technology, and society through innovative exhibitions and digital preservation. It champions experimental media, advancing creativity while safeguarding the evolving heritage of electronic art.



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Brand Identity



Archiv des Wirrwarrs



Archiv des Wirrwarrs explores chaos in media art, showcasing experimental works that disrupt narrative and challenge aesthetics. Through generative design and interactive elements, it redefines legibility, inviting viewers to find meaning in disorder.



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Brand Identity | Exhibition Design



SingleThread



SingleThread's new food line features sustainable, plastic-free packaging, emphasizing eco-friendly practices. This initiative promotes a lifestyle that connects farm produce with consumer kitchens, highlighting environmental consciousness.



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Packaging Design | Brand Identity


Performing Identities



Performing Identities examines how celebrities shape their personas, using photography to question authenticity and self-presentation, blurring the line between private and public life.



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Editorial | Exhibition Design


NASA



Revitalizing NASA's brand involved modernizing its iconic logo while preserving its essence, reflecting precision and innovation in space exploration. The rebrand aimed for a fresh, cohesive identity to resonate with a wider audience.



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Brand Identity

Basecamp



Basecamp revolutionizes camping with innovative, durable kitchenware that simplifies outdoor cooking. Our mission: make reconnecting with nature comfortable, enjoyable, and a moment of self-restoration.



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Packaging | Identity




Vignetta



Vignetta, from the French “vignette,” evokes a decorative, narrative quality. Inspired by Courier and American Typewriter, it balances precision and warmth, making text inviting and enhancing storytelling.



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Font Design


HeartPin



Heartpin transforms online dating by prioritizing real connections and personalized date planning, quickly moving users from digital chats to memorable, in-person meetings, enhancing satisfaction and success.



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User Experience | User Interface


Los Angeles LGBT Center



Revitalizing the Los Angeles LGBT Center's brand modernized its identity while preserving its essence. The rebrand features bold colors and interlocking geometric patterns, fostering connectivity, inclusivity, and a welcoming space for all.



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Brand Identity