BRB
Campaign Design
BRB helps you navigate the challenging Berlin winter. In a season characterized by cold and grey surroundings, which often contribute to feelings of sadness, BRB offers a mental escape where one can momentarily detach from life's stresses and embrace a state of purposeful mindlessness.
This campaign advocate for being “mindlessly mindful,” encouraging individuals to pause and appreciate, all with the ultimate aim of feeling better. BRB isn't about avoiding emotions; rather, it's about granting oneself permission to take respite and return to life's challenges with renewed strength.
Just as winter gives way to spring, every hardship eventually leads to growth and renewal.
Poster Series
Billboard
BrochureDespite Berlin's harsh winter, this brochure guides you through the city's abundant offerings for warmth, connection, and renewal. Explore solace in the vibrant arts, hearty cuisine, and diverse communities to transform the cold months into a season of rejuvenation.